Honigman winter 2013 - Guest post

i was wearing:

asos shades, vintage necklace from the underground,

castro top and denim jacket (in the purse),

lucky no.2 skirt, my-urban-runway belt,

vintage purse from marilyn-my-love, diesel heels

hi everyone

you might know me from my blog - thezigzaggirl 

this week, maya and i were invited

to the w\a 2013 collection presentation

of honigman - one of israel's oldest fashion brands

(amongst a group of fellow bloggers)

pretty maya showig off her purple streak

after the israeli fashion blogosphere

was shaken in the past week

maya and i decided to do something a little differently

with these posts

in order to make things even more interesting

so...

i have to admit

i used to think honigman was an old fashioned,

and just plain old fashion brand.

but as it turns out, the brand is undergoing a makeover

and they are younger and more relevant then ever

the collection is trendy in the good way;

you won't find too many studs on any item,

but you will find items that were inspired by this season's trends,

such as the oxblood or bottle green shades,

and regardless - their items are classy enough

so that they will serve you for more than just this winter

the fabrics are softer and of a higher quality then they used to have

which is a nice change - especially considering the fact

that the brand has lowered it's prices

the men's collection was a bit smaller

(at least, the number of items presented to us, was)

but it was obvious that a lot of thought was put into it

the items are all classy

and i think it's safe to say, most of my male friends

and my fashionable brother and french stepfather

would enjoy wearing most of the items from the presentation.

a lot of emphasis was put into the smaller details

such as the hems, the lining and the materials;

softer fabrics, printed linings, and more features

that would make any girl happy to know her guy's wearing :)

after the presentation, maya and i just had

to go and check out what items arrived to the stores

and make some purchases :)

(full disclosure - we got giftcards at the presentation)

we were happy to discover about 70% of the collection

was just waiting for us to try it on

(the heavier items - such as the thicker coats, will arrive in a few weeks)

this might be a good opportunity to say

that ever since i remember

- and this visit wasn't an exception to the rule - 

the honigman sales girl are always very sweet

and very helpful

we visited the holon mall branch

and the girls were very efficient and sweet to us!

i chose a few items i thought maya would enjoy

incorporating into her wardrobe:

a very soft, pearly-gold knit and a collarless faux-leather jacket to make maya shine,

a maxi chiffon skirt that i would have picked for both maya and myself,

but ended up going home with maya and maya only,

and a printed blouse & oxblood cardigan combo, which i know maya would wear

all through the upcoming months

want to see what maya thought of the collection

and what items she chose for me to wear?

check out her guest post on my blog 

hope you enjoyed!

xo